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Menswear

Exploring, documenting, and rethinking menswear across culture, industry, and history.​

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With 30 years’ experience across design, academia, and exhibitions, I deliver consultancy that defines brand identity, activates archives, and reframes how menswear is understood.​​

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I’ve worked with C.P. Company, Fred Perry, GORE‑TEX, Alexander McQueen, Massimo Osti Studio and Umbro. I direct the Westminster Menswear Archive and have curated landmark exhibitions including Invisible Men and Umbro 100: Sportswear x Fashion.

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If you need insight with both commercial and cultural impact, let’s talk.

Cover of the book “C.P. Company 971-021: An Informal History of Italian Sportswear,” introduced by Andrew Groves.

Introduction by Andrew Groves, C.P. Company 971–021: An Informal History of Italian Sportswear (2021).

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