For over 30 years, I’ve worked at the intersection of fashion design, education, and consultancy, shaping the industry from multiple angles. As Professor of Fashion Design at the University of Westminster, I’ve educated a generation of designers, including Steven Stokey-Daley, Robyn Lynch, Priya Ahluwalia, and Paolo Carzana, whose work is redefining contemporary menswear. Many of my former students now hold key roles at Louis Vuitton, Balenciaga, Burberry, Celine, Stone Island, Max Mara, Tom Ford, and Alexander McQueen. My work has helped global brands refine their strategies, drawing on deep industry knowledge and a rigorous research-led approach.​

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In 2016, I founded the Westminster Menswear Archive, a resource that challenges traditional fashion hierarchies by blending workwear, uniforms, and designer pieces. Now holding over 3,000 garments, it has attracted researchers from leading brands such as Burberry, Tom Ford, Alexander McQueen, and Versace, cementing its role as a key reference point in contemporary menswear.

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I frequently comment on the fashion industry, offering expert insights to WWD, i-D, The Guardian, Le Monde, The Financial Times, Vogue Business, and The Wall Street Journal. My work bridges the worlds of academia and industry, ensuring that brands, institutions, and individuals stay ahead of the evolving fashion landscape.​

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